Baitman’s Institute is an independent online media and education project designed to help people think critically in the modern age of information overload.
While the site uses a satirical and humorous style, our underlying mission is serious:
to help readers recognize misinformation, evaluate sources, and become more confident in navigating online claims — especially those related to health, science, and technology.
What We Do
Baitman’s Institute creates and curates content across four categories:
Health & Wellness: Examining the wild claims behind supplements, influencers, and viral health trends.
Climate & Tech: Looking at modern myths around energy, AI, and environmental doom.
Social Thinking: Breaking down the psychology of conspiracies, clickbait, and cognitive bias.
Research Education: Offering a free online course that teaches how to evaluate sources and “do your own research” responsibly.
Is This Satire?
Yes — but it’s satire with a purpose.
The Baitman’s Institute blends humor, parody, and real-world insight to expose how easily misinformation spreads online.
We believe that even casual internet users should have access to the tools needed to think critically and avoid being manipulated.
Who’s Behind This?
Baitman’s Institute was founded by a small group of creative professionals, educators, and designers who care about information literacy and media awareness.
All content is original, handcrafted with love (and a little snark), and developed with clarity and accessibility in mind.
Contact & Support
We love feedback, even angry emails (seriously, try the Complaints form).
For questions, suggestions, or sponsorship inquiries, please contact us at: baitmansinstitute@gmail.com
Help Us Grow
If you enjoy what we’re doing, consider sharing an article, taking the free course, or checking out the merch in our Campus Store.
Thank you for visiting.